Sure, this my 79th post about Madewell but bear with me because I’ve finally realized something. Madewell GETS me. It understands me. Season after season, it embodies everything I want in a wardrobe. Nay, a lifestyle!! Our relationship is a well-balanced give-and-take. They give me the tools I need to express my style and in turn, I take it willingly (via my credit card).
For examps, let’s take a look at Madewell’s Holiday Gift Guide. I almost cried when I saw it:
This chic tomboy is me in a nutshell. I live in those plaids and tees. The rolled denim! The booties. Those sweaters! And the Penfield parka. I swear, Madewell, how do you know me so well?
But wait…there are days when I want to be a vintage sophisticate instead. But you knew that already, didn’t you Madewell?
And sometimes I crave sequins and velvet when I go out on the town. Perhaps I’m a glam night owl as well?
Oh but scratch all of that. I love polka dots and ladylike charm. Frills are brillz! Ah oui, you’re right Madewell, I DO want to be a true romantic…
Wait, I’m a free spirit now, M-Well? I’m so not a free spirit. But what’s that you say? You’re saying that I have the potential to be one? Oh, maybe you’re onto something here…I do kind of love those shoulder sequins and lord knows I already ordered those wedge booties.
See what I mean? Madewell’s the yin to my yang.
[Images via Madewell]