xo, Alexa

September 13, 2010

Filed Under : STYLE

Alexa Chung for Madewell

I’ve been waiting ever so patiently (8 months to be exact) for Alexa Chung’s Madewell collection to arrive and when it did, I was positively giddy.  Though it launched online September 9th, it didn’t actually hit stores until the 11th and I made sure to be at Madewell’s Century City location exactly when it opened (ok, 5 mins late).  Unlike my usual experiences with collaborations (ahem, Target and H&M), Madewell was FULLY stocked and well prepared for the influx of Alexa-lovers, including yours truly.

Every piece in the collection looks like it actually came from Alexa’s closet.  The fabrics and colors embody that ladylike and graceful charm from decades past.  Silks and velvets.  Polka dots and peter pan collars.  High-waisted jeans and flowing skirts.

I told myself I could buy only ONE thing.  That’s all I could afford, thanks a lot Alexa.  So I chose the Annie Blouse.  But then a certain special someone (who not only drove me to Madewell at 8:30am but then sat patiently while I tried on 3 dozen pieces of clothing) bought me the Betty Tea Dress!  He makes me smile.  And now my life is complete.

P.S. I also got a FREE (!) Alexa Chung for Madewell pencil pouch, ribbon, and handwritten (ok, photocopied) note from Alexa!  Best day ever.

Alexa Chung for Madewell

Alexa Chung for Madewell

Alexa Chung for Madewell

Alexa Chung for Madewell

4 thoughts on “xo, Alexa

  1. Vivian

    OH man, I’m so jealous! I went to Madewell on Friday but they weren’t showing anything until that night for Fashion’s Night Out which made me sad. Not that I could really afford anything but I want to at least see and feel them for myself! hah

    Also, adooooorable little pouch. (Hand-drawn) cats? Be still my heart.


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